The Challenge
A leading financial services company was eager to convert more of its leads into sales across marketing channels.
How We Helped
The original retargeting program was simple. Once a lead came in, they were targeted by the call center for a week before being abandoned. The company was already experiencing great results from direct mail for acquisition campaigns, so SeQuel recommended rejuvenating its retargeting strategy with a mail piece. After the initial test of the leads database showed terrific performance, SeQuel launched SparQ. The weekly SparQ mailing targeted the newest CRM leads with an over-sized postcard. This timely mailer arrived in mailboxes during the valuable decision-making phase, igniting the company’s retargeting strategy to improve conversions while lowering CPAs.
