Smart data strategy optimizes CPA and hits sales target

The Challenge

After previous mail strategies missed the mark on CPA and performance, a Medicare insurance provider turned to SeQuel for a fresh approach.

How We Helped

A detailed data review revealed audience age inaccuracies, jeopardizing the relevancy of the mailer to prospects and impacting program success. SeQuel’s team scrubbed the data and built accurate prospect models. The mailing cadence was also tested to determine when and how many times each record should be sent for best response. This optimized approach has saved the provider hundreds of thousands of dollars, reduced cost per acquisition, and boosted program performance from 100 sales each month to several hundred.