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The Growth Marketer's Guide to Direct Mail

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The Challenge

A premier subscription box service offering full-size lifestyle products was investing heavily in digital channels and influencer marketing but was looking for added scale.

How We Helped

SeQuel tested three models, one offer, and one creative concept in an initial 100,000-piece test that saw significant results.

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"Testing this proven growth channel is far more affordable than most marketers think, and for this brand, it meant almost 1,000 new customers from the initial mailing. The client is eager to increase volume and continue optimizing performance in the next mail drop, and we're also planning to use mail to retarget web visitors."
- Ryan Wilder, SeQuel’s Sr. Marketing Strategist

Contact us today to grow your business with a smarter approach to direct response.