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Direct Marketing Blog

The latest direct response tips, tricks, and news from around the industry.

Direct mail creative that converts

Utilizing Direct Mail Creative to Alert and Convert: Secrets from the Pros

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Webinar Recap: Print Marketing for Maximum Optichannel Performance

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Direct mail during election season

Direct Mail During an Election Year: Q&A with Chief Marketing Strategist, Erik Koenig

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Direct mail myth busters

4 Common Direct Mail Myths, Debunked

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Woman opening a piece of holiday direct mail

Three Ways to Sleigh Your 2020 Holiday Direct Mail Campaign

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Marketing Attribution Image

5 Things You Need to Know About Marketing Attribution

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Get the Most Out of Your Digital Marketing Budget by Partnering with a Certified Provider

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Woman experiencing integrated marketing approach

The Digital Marketer’s Guide to Integrated Direct Marketing

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Bullseye depicting targeted direct mail attribution

A Marketer’s Guide to Direct Mail Attribution

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The State of Direct Mail Current and Future

The State of Direct Mail During COVID-19, and Beyond

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Raised hands holding hearts to represent customer affinity

Why DTC Brands Should Use Direct Mail to Preserve Customer Affinity

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Smiling woman opening mail

It’s Time to Get Personal With Direct Mail

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Ensure Your Direct Mail Delivers With These Priceless Tools

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Tips to Create Direct Mail Every Generation Will Love to Read

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Positioning For Post COVID-19 Recovery

Positioning Your Brand for the Recovery Phase

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