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Direct Marketing Blog

The latest direct response tips, tricks, and news from around the industry.

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5 fallacies of testing direct mail

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8 signs your attribution model is stifling your growth

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E-BOOK SNEAK PEEK: The Financial Marketer’s Digital Playbook

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Marketers to shift budgets offline in wake of Facebook blocking third-party data

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6 hidden problems that could be plaguing your paid search performance

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SeQuel’s targeted digital marketing strategy helps specialty insurer drive double-digit sales increase

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E-BOOK SNEAK PEEK: The Subscription Marketer’s Guide to Direct Mail

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Leading bank gets big lift from multichannel digital campaign

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SeQuel Response’s digital strategy helps propel double-digit enrollment growth for leading natural health university

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Digital ad fraud & fake news: What every advertiser needs to know and do

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How I went from programmatic skeptic to programmatic believer

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Why even old-school direct marketers should love Facebook advertising

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SeQuel gives clients 24/7 online access to campaign analytics

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Merge-purge: Six steps to save money on wasted postage

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These cardinal process sins hinder many direct marketing campaigns

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