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Direct Marketing Blog

The latest direct response tips, tricks, and news from around the industry.

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Best Practices for Marketing Creative During Crisis

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React, Respond and Rise: Direct Marketing Strategy Considerations During the COVID-19 Crisis

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Influence of COVID-19 on the Direct Marketing Industry

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Letter vs. Postcard: Which Direct Mail Format is Right for My Brand?

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How a Modern Direct Mail Testing Strategy Can Save Your ROI

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Beginners Guide to Direct Mail

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Direct Mail Response Rates Leave Digital in the Dust

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Understanding LTV’s role in setting direct mail CPA targets

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Why use direct mail marketing?

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Direct Mail Presents a Huge Opportunity for Digitally- Maxed DTC Brands

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E-BOOK SNEAK PEEK: The Subscription Marketer’s Guide to Direct Mail

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Merge-purge: Six steps to save money on wasted postage

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These cardinal process sins hinder many direct marketing campaigns

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