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Direct Marketing Blog

The latest direct response tips, tricks, and news from around the industry.

Marketers Leaning In Despite COVID-19

Leaning into Uncertainty: Marketers Respond to the Coronavirus Crisis

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How to Test Direct Mail in Times of Uncertainty

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Growth Marketing During a Recession

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Guest Q&A: Direct Mail During Crisis

The Impact to Direct Mail During a Crisis

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COVID-19 Consumer Snapshot

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Leveraging Your Customer Data for Direct Mail Success

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Best Practices for Marketing Creative During Crisis

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Illustration of React, Respond and Rise During COVID-19

React, Respond and Rise: Direct Marketing Strategy Considerations During the COVID-19 Crisis

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Influence of COVID-19 on the Direct Marketing Industry

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Important COVID-19 announcement from Jay Carroll, Co-Founder and CEO of SeQuel Response

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9 Testing Mistakes Direct Mail Marketers Make — and How to Avoid Them

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Integrated Direct Marketing Strategy: Offline Data Boosts Digital Marketing Performance

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Letter vs. Postcard: Which Direct Mail Format is Right for My Brand?

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How a Modern Direct Mail Testing Strategy Can Save Your ROI

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Beginners Guide to Direct Mail

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