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How SeQuel Response collects information for Remarketing with Google, AdRoll, etc.

We advertise with Google Remarketing, AdRoll and other retargeting tools, displaying ads across the web to users who may have visited the SeQuel Response website in the past or have shown interest in specific products or information within the site.

  • We utilize cookies to track information unique to each visitor including pages visited and past site activity in order to provide better service when users return to the site as well as a better user experience in the future.
  • Third-party vendors, including Google and AdRoll, may use cookies to serve ads on sites across the internet based on past activity and visits to
  • This data may be used by third parties (such as Google and AdRoll) to target advertising on other sites based on users’ online activity.
  • Users can opt out of receiving targeted advertising by visiting or

Visitors may opt out of Google’s use of cookies by visiting the Ads Preferences Manager. Alternatively, you may opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page.

The AdRoll website uses cookies, tracking pixels and related technologies. Cookies are small data files that are served by AdRoll’s platform and stored on your device. The site uses cookies dropped by AdRoll or third parties for a variety of purposes including to operate and personalize the website. Also, cookies may also be used to track how you use the site to target ads to you on other websites.

SeQuel Response’s Web servers have security measures in place to protect the loss, misuse and alteration of the information under our control.

Website Metrics

SeQuel Response uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies,” which are text files placed on your computer, to help determine how visitors use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information to evaluate your use of the website, compile reports on website activity for website operators and provide other services relating to website activity and Internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes described above. We use this information for Remarketing, Google Display Network Impression Reporting, the DoubleClick Campaign Manager integration, or Google Analytics Demographics and Interest Reporting. You can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings. We and third-party vendors, including Google, use first-party cookies and third-party cookies together to inform, optimize, and serve ads based on someone’s past visits to this website. We and third-party vendors, including Google, use first-party cookies and third-party cookies together to report how visitor ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to this site. We use this information from Google and other third-parties to improve the relevancy and effectiveness of ads served to visitors of