SeQuel expands staff, builds on year of award-winning growth

Fast-growing Twin Cities’ direct marketing firm SeQuel Response announced the hiring of a new Account Manager, Carrie Dunn.

Dunn worked as a Marketing Manager for Cygnus Business Media since 2008. She was responsible for the execution of integrated marketing plans across print and digital media. At SeQuel Response, she will be responsible for building and maintaining client relationships, project management and overseeing creative & marketing development for a variety of direct mail and digital campaigns.

“Our account managers are the working hub of communication for our clients and the rest of our internal team,” said Vicki Erickson, Vice President of Client Services at SeQuel Response. “With the addition of Carrie, we will now be better equipped to serve our client base.”

The staff expansion comes as SeQuel Response is hailed by industry critics as one of the fastest growing advertising companies in the field. In August, SeQuel Response was recognized by the Minneapolis-St. Paul Business Journal in its 2014 Top 25 Advertising Agencies list. It came in at 16th in revenue among advertising agencies in the state in just its fifth year of operation.

SeQuel Response was also named to the 2014 Inc. 5000 list of the fastest growing 5000 businesses in the country. SeQuel Response came in at number 984, thanks to its three year growth of 476 percent and 2013 revenue of $11 million.

“The growth is exhilarating and it's also been very rewarding,” Erickson said. “Everyone kind of marvels at the expansion in five years. We’ve worked really hard to get here – but five years ago we never would have thought we would attain this level of growth. We're humbled to have so many new clients, partners and employees coming on board because they've heard that we're consistently driving strong results for our customers.”