SeQuel Response promotes Koenig to Chief Marketing Officer

In each of the past two years, SeQuel has garnered national attention on the Inc. 5000 list of the country’s fastest-growing private companies. The Minneapolis-St. Paul Business Journal has also twice named SeQuel to its Fast 50 list of the fastest-growing private companies in the Twin Cities. “Erik is a direct-mail pro and a trusted resource,” said Peg Zwicker, a former SeQuel client. “He’s very diligent about constructing appropriate test offers … and makes strategic recommendations based on achieving profitability. … He seeks to truly understand our business, and offers new ideas for partnerships or other marketing opportunities that go beyond direct mail.” The move will allow Koenig to delegate some day-to-day client-contact responsibilities, giving him an even broader voice in SeQuel’s larger accounts. “I’m honored to take on this new challenge,” said Koenig, a 2008 graduate with distinction from the University of Minnesota’s Carlson School of Management. “I have big shoes to fill, and taking SeQuel’s rapid growth a step further won’t be an easy task. But I have an extremely talented team around me, and I look forward to working alongside them to help our clients be even more profitable in the future.”"Through the process of launching SeQuel, I thought to myself, ‘If we can get Erik on board, we’ll have a good shot at making this work.'"
-Jay Carroll, Co-Founder/COO