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Direct Marketing Blog

The latest direct response tips, tricks, and news from around the industry.

Common and costly direct mail mistakes

6 Common and Costly Direct Mail Mistakes

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Digital Targeting Alternative to Facebook Ads TB

Direct Marketing Data Presents Digital Targeting Alternative to Facebook Ads

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Secret to finding the best direct mail offer

The Secret to Finding the Best Direct Mail Offer

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What to Expect from 2022 Direct Mail Marketing Campaigns

What to Expect from 2022 Direct Mail Marketing Campaigns

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Activate alternative data sources to find scale

Marketers Must Activate Alternative Data Sources to Find Scale in Evolving Digital Marketing Ecosystem

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How to improve your direct mail list

How to Improve Your Direct Mail List

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Enhance your direct mail creative

Enhance Your Direct Mail Design with These Seven Tips

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Pay-for-performance versus pay-for-service model

Can a Pay-for-Performance Model Really Work in Direct Mail?

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Growth marketing team

The Future is Growth: How a Pandemic Transformed Marketing for the Better

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Image of homes representing direct mail testing

Direct Mail Testing Guide

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Optimize Your B2B Direct Marketing Program

As seen on MarketingProfs: Three Ways to Optimize Your B2B Direct Marketing Program in 2021

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CMO Survey Trends 2021

Our Favorite Trends From the 2021 CMO Survey

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How Digitally Grown Brands Can Continue to Scale, Despite Apple’s IDFA Blow

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What is direct response?

Growing Your Brand Through Direct Response Marketing

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Direct Response vs. Branding

As seen on MarketingProfs: 5 Differences Between Branding and Direct Response Every Marketer Should Know

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