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Direct mail agency checklist

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Why SeQuel Response

Recognized as one of the best direct mail companies and direct response agencies in the industry, we go beyond simply making direct response marketing work. With our data-driven approach, we push your campaigns to the limit, enabling you to optimize performance and surpass your growth expectations. Our proprietary testing methodology and sophisticated modeling techniques help you make informed decisions on how to allocate your budget for maximum returns on investment.

Is Direct Mail Right for You?

Is direct mail right for your brand, right now? Follow our automated guide to tell us a little about your product or services and existing direct mail advertising costs. We’ll use the information to predict your customer LTV and direct mail pricing to find you the most profitable way to launch into mailboxes with SeQuel.

Boost Performance With an Integrated Digital & Direct Mail Marketing Strategy

SeQuel Surround™ is a digital enhancement to your direct mail program that optimizes your campaign impact and lifts your response rates. By leveraging the lookalike models that were built with your direct mail data, we present your ideal customers with synchronized digital touchpoints across the online platforms they naturally interact with each day.

Exponential Growth is our Expectation

We’re confident our tailored direct mail campaigns can propel your business, regardless of your industry. Explore our case studies and direct mail advertising examples below to see how we’ve helped hundreds of clients enter direct mail, break through a performance plateau, and achieve exponential growth.

Smarter Testing Strategies. More Conversions — For Less.

Discover how FaQtor Test (TM), our proven testing methodology, can help you optimize your direct response campaign performance and direct mail marketing costs. FaQtor Test is a faster and more affordable way to test your targeting, messaging, offer, and channel strategy. This means you can attract more customers and achieve a better ROI without straining your budget.
Watch the FaQtor difference

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We've tested over one million unique target audience, offer, and creative combinations, so we know what works and what doesn't.
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We'll help you optimize your campaigns and reach your customers 400% faster than A/B testing.
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Frequently Asked Questions

What is SeQuel Response’s approach to direct mail advertising to ensure high response rates?

SeQuel's data-driven marketing strategies ensure your direct mail campaigns will effectively reach and resonate with your target audience. As a full-service agency, we offer turnkey solutions from campaign conception and graphic design to execution and analytics -- driving impressive response rates and program ROI.

Can SeQuel help me with my digital marketing campaign, even if I’m not doing direct mail?

Yes! As industry leaders across direct marketing channels, SeQuel Response can handle every aspect of your digital marketing campaigns and online prospecting. Our direct response expertise, proven creative excellence, and best-in-class methodologies separate us from traditional digital agencies -- giving you the competitive edge to scale your business, even if you're not mailing.

What factors influence direct mail pricing at SeQuel Response?

SeQuel's direct mail pricing is influenced by campaign volume, print production and postage, mailing list source, and digital integration. Partnering with our team will help optimize these factors to best align with your campaign goals and budget.

What types of digital advertising does SeQuel Response specialize in?

SeQuel's data-driven digital marketing strategies can be used to reach your target audience across a variety of channels including: email marketing, paid search, paid social, display advertising, native advertising, YouTube, CTV|OTT, programmatic video and programmatic audio.

What sets SeQuel Response apart as a leading direct mail and direct marketing agency?

SeQuel's unique approach, proven best-in-class methodologies, and creative excellence in integrated direct marketing has made us an industry powerhouse for customer acquisition and growth. Let our direct response expertise in mail and digital give you the competitive edge to engage your audience across various online and offline touchpoints and watch your ROI skyrocket.

How does SeQuel Response stand out among the best direct mail companies?

SeQuel Response is a full-service direct mail advertising agency. We offer marketing strategies that go beyond direct mail and automation platforms to efficiently and effectively reach your customers. Clients choose our comprehensive approach to direct mail marketing strategy, email marketing, and even social media programs for impactful and results-oriented direct response programs.