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Direct Marketing Blog

The latest direct response tips, tricks, and news from around the industry.

Direct Response vs. Branding

As seen on MarketingProfs: 5 Differences Between Branding and Direct Response Every Marketer Should Know

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Direct mail agency questions

Just Published: 3 Questions You Should Ask Your Direct Mail Agency

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Direct mail 101 how-to guide

Direct Mail 101: How to Grow and Scale with Direct Mail

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Internship at SeQuel Response Image

What I Learned During My Internship at SeQuel Response

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Buyer Journey Image

Maximize Direct Mail Throughout the Buyer Journey

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2021 Direct Mail Strategies

Is Your Direct Mail Strategy Ready for 2021?

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Jody Johnson and Jacqueline Johnson-Leister promotions

SeQuel Response Announces Two Key Leadership Promotions

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Direct Mail to Drive eCommerce

How DTC Brands are Using Direct Mail to Drive e-Commerce Growth

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Direct mail reaching anonymous audiences

No Address, No Problem! How to Use Direct Mail to Reach Your Anonymous Audiences

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Direct Mail Trends arrow image

Quarterly Direct Mail Trends Report: Q3 2020

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Viewing a fork in the road to marketing strategy

The Fork in the Road: What’s Next for My Direct Marketing Strategy

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Maximize Relationships Infographic

How to Maximize Customer Relationships with Direct Mail

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Shared versus solo direct mail

Shared or Solo Direct Mail: Which is Best for My Brand?

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Image portraying puzzle of marketing that includes direct mail

Direct Mail’s Piece in the Multichannel, Omnichannel, Optichannel Puzzle

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Direct mail creative that converts

Utilizing Direct Mail Creative to Alert and Convert: Secrets from the Pros

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