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Direct Marketing Blog

The latest direct response tips, tricks, and news from around the industry.

SeQuel Response named to the “2019 Top Advertising Agencies” list

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SeQuel Response hires new marketing leader to drive brand awareness

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Why should you use direct mail?

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SG360° wins SeQuel’s 2018 David Forster Vendor of the Year Award

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SeQuel Response hires data analyst to further enhance targeting capabilities

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Digital Channels Maxed, DTC Brands are Pouring Millions into TV. Should They Be Testing the Original DTC Channel First?

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5 fallacies of testing direct mail

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SeQuel Response hires multichannel media expert to optimize clients’ marketing efforts

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SeQuel Response hires finance leader and growth expert to accommodate continued expansion

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SeQuel Response remains in rare company thanks to fifth straight ‘fastest growing’ award

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How to use offline data to boost your digital marketing performance

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8 signs your attribution model is stifling your growth

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SeQuel Response hires strategist to enhance direct mail performance for fast-growing brands

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E-BOOK SNEAK PEEK: The Financial Marketer’s Digital Playbook

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Marketers to shift budgets offline in wake of Facebook blocking third-party data

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