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Direct Marketing Blog

The latest direct response tips, tricks, and news from around the industry.

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Best Practices for Marketing Creative During Crisis

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React, Respond and Rise: Direct Marketing Strategy Considerations During the COVID-19 Crisis

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Influence of COVID-19 on the Direct Marketing Industry

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Important COVID-19 announcement from Jay Carroll, Co-Founder and CEO of SeQuel Response

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Quarterly Direct Mail Trends Report: Q4 2019

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9 Testing Mistakes Direct Mail Marketers Make — and How to Avoid Them

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How to use offline data to boost digital marketing performance

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Letter vs. Postcard: Which direct mail format is right for your brand?

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How a Modern Approach to Direct Mail Testing Can Save Your ROI

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Beginners Guide to Direct Mail

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SeQuel Welcomes New Creative Director

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2020 Marks SeQuel’s 10th Anniversary – a letter from our CEO

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How to Ensure the Security of Your Direct Marketing Data

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David Forster Vendor of the Year 2019 is SG360

SG360° named SeQuel’s 2019 “David Forster Vendor of the Year”

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Direct Mail Trends to Stay Ahead in 2020

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