Direct mail agency checklist

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Design direct mail creative that converts.

Developing a direct mail piece that adheres to your brand and produces results can be a challenge. This FREE e-book, "Utilizing Direct Mail Creative to Alert and Convert: Secrets from the Pros," takes an in-depth look at direct mail creative strategy and design, direct mail best practices, and how four brands are using innovative creative concepts to generate response and boost campaign performance to shatter their growth goals.
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e-book Cover Image: Utilizing Direct Mail Creative to Alert and Convert

Direct mail creative is an ongoing test for effectiveness.

Each brand and campaign initiative is unique, as is its approach to direct mail design and copywriting. The insights in this FREE e-book illustrate how direct marketers can use creative strategy to develop a mail piece that best represents your brand, speaks to your audience, and evokes response:

  • How brand and direct mail creative can work in tandem
  • Creative strategy for your campaign objective
  • How to accurately test your creative variables
  • 5 essential design elements that generate response
  • 10 copywriting secrets straight from the pros
  • Plus, a closer look at 4 brands who are leveraging a solid direct marketing creative strategy for maximum performance.

Download your FREE e-book today!

Your brand + our direct mail expertise = winning results.

Insurance Services - Disciplined creative strategy boosts sales rate by 13% while reducing CPA by 45%.
Fintech Brand - Polished approach to creative package lifts overall sales rate by 27% and produces over $1M in incremental revenue.
Home Protection Provider - Synchronized online and offline creative increases sales rates by 120% and reduces CPA by 43%.
Watch the FaQtor difference

A cheaper, less risky way to test this proven growth channel

Our proprietary FaQtor Test™ rapidly uncovers hidden performance insights to save you money and grow your business faster. You’ll increase your odds of success by 400% compared with A/B testing, allowing you to scale your campaign ASAP.
Download your FREE e-book to see how FaQtor Test can help you.
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About SeQuel Response

We are a multichannel customer-acquisition agency that gives direct-to-consumer brands a faster way to maximize growth and profitability. With decades of experience and an encyclopedic archive of test findings, we know what works—and what doesn’t—so you don’t have to waste time or money learning those same lessons.

Let us help with your next direct marketing campaign!

Call 1-866-838-8551 or email

Proven results. Continual returns.