Discover the Latest Insights in Direct Mail Marketing
The 2024 Direct Mail Marketing Benchmark Report provides a comprehensive overview of the latest trends, strategies, and consumer response to direct mail campaigns in today's marketing landscape. This in-depth research explores the ongoing impact and relevance of direct mail in an increasingly digital world, and offers valuable insights into successful marketing strategies, consumer engagement, and the challenges direct marketers face. Fueled by marketers and consumer data, this report is a trusted resource for understanding the effectiveness of direct mail advertising.
Ready to steer your direct marketing strategy with confidence? Download your FREE direct mail report now!
Why You Need This Direct Mail Industry Report
Online trends come and go, but direct mail has continued to shine as a dependable and impactful method for engaging audiences. The mail channel offers a tangible, personal touch that resonates with recipients. Our direct mail report reveals:
- 61% of marketers have increased direct mail investments over the last year – up 12% from last year.
- 90% of respondents report that integration positively impacts campaign performance.
- 72% of consumers engage with mail each week – up 3% from last year.
- 40% of marketers are concerned about reaching their audiences due to increased data security regulations.
Don’t miss this opportunity to access the full findings and analysis. Download your FREE report today!
About SeQuel Response
We are a multichannel customer-acquisition agency that gives direct-to-consumer brands a faster way to maximize growth and profitability. With decades of experience and an encyclopedic archive of test findings, we know what works—and what doesn’t—so you don’t have to waste time or money learning those same lessons.
Let us help with your next direct marketing campaign!
Call 1-866-838-8551 or email info@sequeldm.com.
Proven results. Continual returns.