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Discover the Latest Insights in Direct Mail Marketing

The 2023 Direct Mail Marketing Benchmark Report is your comprehensive guide to understanding the latest trends, strategies, and consumer response to direct mail campaigns over the last year. Inside the report you’ll discover how direct mail remains both relevant and impactful in a digital world, gain insights into the strategies of marketers who are effectively leveraging mail, learn how consumers engage with and respond to direct mail advertising, and understand the challenges and concerns facing today’s direct marketers.

Ready to make informed decisions that will drive your marketing strategy forward? Download your FREE copy today!

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2023 Direct Mail Marketing Benchmark Report

Why You Need This Report

In a digital age, it’s crucial to identify the direct marketing channels that yield measurable response rates and conversions. Direct mail continues to shine as a trusted and impactful method for engaging audiences. According to our research:

  • 89% of marketers have increased or maintained their direct mail investments in the last year, showcasing a 3% rise from our 2022 data.
  • 70% of marketers reported an improvement in direct mail performance, a significant increase of 5% over 2022.
  • 91% of respondents found that integrating direct mail into their omnichannel strategies positively impacts campaign performance.
  • 69% of consumers engage with mail each week, providing a valuable opportunity to fight digital ad fatigue.

Don’t miss this opportunity to access the full findings and analysis. Download your FREE report today!

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About SeQuel Response

We are a multichannel customer-acquisition agency that gives direct-to-consumer brands a faster way to maximize growth and profitability. With decades of experience and an encyclopedic archive of test findings, we know what works—and what doesn’t—so you don’t have to waste time or money learning those same lessons.

Let us help with your next direct marketing campaign!

Call 1-866-838-8551 or email

Proven results. Continual returns.