A Peek Inside the Research
The direct mail channel has been on a steady rebound since the initial plunge of 2020. Key findings and expert interviews from the research show that although brands will maintain digital marketing investments, the longevity and sustainability of direct mail continues to rank it among the top channels in current and future marketing strategies.
- 97% of respondents report steady direct mail performance.
- Over half of respondents entered the mail channel to escape the rising CAC costs of digital channels.
- Reaching audiences due to increased data security regulations for offline data/modeling data is a top concern for marketers.
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About SeQuel Response
We are a multichannel customer-acquisition agency that gives direct-to-consumer brands a faster way to maximize growth and profitability. With decades of experience and an encyclopedic archive of test findings, we know what works—and what doesn’t—so you don’t have to waste time or money learning those same lessons.
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