Direct mail agency checklist

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Direct mail attribution is possible

Modern marketing strategy and advertising budget allocation has far evolved from impulse and instincts, to instead be steered by campaign performance data and results. Yet, nearly 40% of marketers feel they lack insight into the effectiveness of their campaigns. This FREE e-book, “Ultimate Guide to Direct Mail Attribution,” starts at the beginning, guiding you through how to track direct mail performance, use holdouts to establish incrementality, define success, analyze attribution reports, and build the attribution model that is right for your brand.
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Measure what matters

Having the wrong definition of success can hinder any channel’s potential or optimization efforts, especially when it comes to direct mail and your testing strategy.  The FREE e-book contains everything you need to know to identify the valuable attribution data necessary to leverage the genuine strength of this traditional channel:

  • How to track direct mail performance and establish incrementality
  • Direct mail KPIs and performance reporting best practices
  • Common attribution models
  • Understanding your CPA tolerance
  • The relationship between brand recognition and consumer behavior

Download your FREE guide today!

Propel your growth with data-driven direct mail

Identity Theft - Identify theft product’s test concept beat control by 6.25% in revenue per piece mailed, customers were 50% more likely to purchase premium version.
DTC Brand - DTC protection brand’s re-engagement campaign delivers highest ROI, generating $1.9M in top-line revenue.
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Subscription Service - Subscription brand finds direct mail delivers higher LTV consumers and satisfies CPA targets.
Watch the FaQtor difference

A cheaper, less risky way to test this proven growth channel

Our proprietary FaQtor Test™ rapidly uncovers hidden performance insights to save you money and grow your business faster. You’ll increase your odds of success by 400% compared with A/B testing, allowing you to scale your campaign ASAP.
Download your FREE e-book to see how FaQtor Test can help you.
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About SeQuel Response

We are a multichannel customer-acquisition agency that gives direct-to-consumer brands a faster way to maximize growth and profitability. With decades of experience and an encyclopedic archive of test findings, we know what works—and what doesn’t—so you don’t have to waste time or money learning those same lessons.

Let us help with your next direct marketing campaign!

Call 1-866-838-8551 or email

Proven results. Continual returns.