2023 Direct Mail Marketing Benchmark Report
Conducted annually, our direct mail marketing industry benchmark report provides an analysis of the current direct mail landscape, showcasing data collected from both B2B and B2C marketing leaders and consumers. The 2023 report shows that despite our digital world, direct mail remains both relevant and impactful as mail performance continues to improve and consumers actively engage with mail to fight digital fatigue. Read the full report for key insights on 2023 channel investments, strategies, and consumer response to direct mail campaigns over the last year.
Optimizing Direct Mail for Performance, Profitability and Scale
In today’s era of direct marketing, direct mail success is driven by much more than a targeted list, pretty piece of creative, and convincing offer. This comprehensive guide reveals five strategic approaches that will propel your campaign performance to new heights, optimize data utilization for maximum impact, and promote long-term engagement.
Direct Mail 101: How to Grow and Scale with Direct Mail
The direct mail channel is trusted by seasoned B2C marketers throughout the industry for its ability to generate leads, increase e-commerce activity, and boost conversion rates. If you are looking to enter the channel or expand your existing program, this e-book delivers 7 short how-to guides to grow and scale your brand with direct mail. Plus, you will find oodles of checklists, best practices, and case studies to help you reach, convert, and retain your best audience.
Why Direct Mail Delivers for DTC Brands
If your DTC brand is looking to grow, and not yet active in the mail channel, you might be unintentionally tying one arm behind your back. While digital and social media are being increasingly ignored, direct mail is getting noticed. Did you know 90% of mail is opened, and consumers hold onto their mail for an average of 17 days? Read this e-book to learn how DTC brands are winning with direct mail — and how you can, too.
Ultimate Guide to Direct Mail Attribution
Ensuring reliable processes for tracking results, calculating incrementality and influencing attribution are key to realizing the full potential of the direct mail channel. The Ultimate Guide to Direct Mail Attribution will share best practices for tracking and measuring campaign performance, including matchback and holdout strategy, attribution reports and analysis, and modeling recommendations.
Utilizing Direct Mail Creative to Alert and Convert: Secrets from the Pros
Direct response and branding creative doesn’t have to be an either/or situation. You can create a favorable opportunity to gain brand recognition and increase sales, simultaneously. This e-book explores the relationship between branding and direct response, shares trade secrets and best practices from the industry’s best creatives, and provides valuable insights on how these two teams can work together to build a data-driven direct mail program destined for success.
The Growth Marketer’s Guide to Direct Mail
Learn how growing brands have leveraged the direct mail channel to reach thousands of prospective customers each month. In this e-book, we share 12 signs to determine if direct mail is right for your brand, unveil cost-effective testing strategies, and take a closer look at how two brands utilized this powerful acquisition tool to achieve tremendous growth.
The Digital Marketer’s Guide to Integrated Direct Mail
Direct mail is tried and true as a performing and measurable form of direct marketing for DTC marketers, yet digitally grown brands are uncertain how to be leverage the offline channel for brand growth. In this e-book, we examine direct mail’s winning attributes and disclose best practices for developing an omnichannel strategy built for profitable growth and staggering scalability.
Leveraging Customer Data for Direct Mail Success
In this free e-book, you will learn how to unlock the power of direct mail’s secret weapon: offline data. We break down the elements of prospect modeling success, share list building best practices, and uncover strategies that will help your brand optimize your direct mail program, faster. Plus, we reveal how a unique approach to modeling increased a brand’s sales by 133%!
9 Testing Mistakes Direct Mail Marketers Make
Whether you are a direct mail pro or novice, the ability to demonstrate each channel’s performance in your direct marketing strategy is critical. This e-book will help you identify and crush nine of the most overlooked — yet avoidable — direct mail testing mistakes to maximize your direct mail ROI quickly and efficiently.