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Direct Marketing Blog

The latest direct response tips, tricks, and news from around the industry.

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Direct Mail Volume & Trends Report: Q4 2022

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As Seen on Adweek: Balance the Risk and Reward of Campaign Testing

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ICYMI: Top Direct Marketing Articles from 2022

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Three Direct Mail Examples Straight from the Pros

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As Seen on Forbes: SeQuel’s Recent Features and Contributions

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How to Run a Direct Mail Campaign: 3 Dos and Don’ts

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2022 Direct Marketing Strategy Insights from the Gartner CMO Spend Survey

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USPS Postage Rate Increases

Five Ways to Offset the USPS Postage Rate Increase

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25 Direct Mail Statistics to Convince You Mail Still Works

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Direct Mail Design Case Study

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Direct mail to convert customers

How to Use Direct Mail to Convert Customers

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Direct Mail ROI Surpasses Digital Mediums

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Boost Your Holiday Direct Mail Engagement

Boost Your Holiday Direct Mail Campaign Performance

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Signs your marketing attribution model is stifling your growth

Eight Signs Your Direct Mail Attribution Model is Stifling Your Growth

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Testing fallacies for direct mail

Five Direct Mail Testing Fallacies

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