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Direct Marketing Blog

The latest direct response tips, tricks, and news from around the industry.

USPS Postage Rate Increases

Five Ways to Offset USPS Postage Rate Hikes

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A simplified overview of Google Tag Manager

Google Tag Manager — Simplified

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Pay-for-performance versus pay-for-service model

Can a Pay-for-Performance Model Really Work in Direct Mail?

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Growth marketing team

The Future is Growth: How a Pandemic Transformed Marketing for the Better

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DM Wins During Pandemic

Four Examples of How Brands Are Using Direct Mail to Acquire Pandemic-Era Customers

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Repurposing digital content in direct mail campaigns

Five Tips to Repurpose Digital Content in Direct Mail Campaigns

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Erik Koenig Promotion

SeQuel Response Announces New Equity Partner

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Image of homes representing direct mail testing

Direct Mail Testing Guide

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Direct mail growth chart to illustrate attribution

The Ultimate Guide to Direct Mail Attribution

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Optimize Your B2B Direct Marketing Program

As seen on MarketingProfs: Three Ways to Optimize Your B2B Direct Marketing Program in 2021

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CMO Survey Trends 2021

Our Favorite Trends From the 2021 CMO Survey

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Using data to improve customer experience

Three Ways to Activate Your First-Party Data to Improve Customer Experience with Direct Mail

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How Digitally Grown Brands Can Continue to Scale, Despite Apple’s IDFA Blow

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Top 5 Objectives Solved

Your Top 5 Marketing Objectives – Solved!

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What is direct response?

Growing Your Brand Through Direct Response Marketing

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