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Direct Marketing Blog

The latest direct response tips, tricks, and news from around the industry.

Erik Koenig Promotion

SeQuel Response Announces New Equity Partner

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Direct Mail Testing Guide

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Direct mail growth chart to illustrate attribution

The Ultimate Guide to Direct Mail Attribution

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Optimize Your B2B Direct Marketing Program

As seen on MarketingProfs: Three Ways to Optimize Your B2B Direct Marketing Program in 2021

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CMO Survey Trends 2021

Our Favorite Trends From the 2021 CMO Survey

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Using data to improve customer experience

Three Ways to Activate Your First-Party Data to Improve Customer Experience with Direct Mail

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How Digitally Grown Brands Can Continue to Scale, Despite Apple’s IDFA Blow

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Top 5 Objectives Solved

Your Top 5 Marketing Objectives – Solved!

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What is direct response?

Growing Your Brand Through Direct Response Marketing

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Wunderman Thompson Data Wins SeQuel Award

Wunderman Thompson Data Named SeQuel’s 2020 David Forster Vendor of the Year

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Happy customer opening mail

2021 Direct Mail Strategy Cheat Sheet

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Erik Koenig Promotion

Erik Koenig Promoted to SeQuel Response President

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Direct Response vs. Branding

As seen on MarketingProfs: 5 Differences Between Branding and Direct Response Every Marketer Should Know

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Direct mail agency questions

3 Questions You Should Ask Your Direct Mail Agency

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Direct mail 101 how-to guide

Direct Mail 101: How to Grow and Scale with Direct Mail

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