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Direct Marketing Blog

The latest direct response tips, tricks, and news from around the industry.

Internship at SeQuel Response Image

What I Learned During My Internship at SeQuel Response

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Buyer Journey Image

Maximize Direct Mail Throughout the Buyer Journey

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2021 Direct Mail Strategies

Is Your Direct Mail Strategy Ready for 2021?

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Jody Johnson and Jacqueline Johnson-Leister promotions

SeQuel Response Announces Two Key Leadership Promotions

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Direct Mail to Drive eCommerce

How DTC Brands are Using Direct Mail to Drive e-Commerce Growth

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Direct mail reaching anonymous audiences

No Address, No Problem! How to Use Direct Mail to Reach Your Anonymous Audiences

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Viewing a fork in the road to marketing strategy

The Fork in the Road: What’s Next for My Direct Marketing Strategy

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Maximize Relationships Infographic

How to Maximize Customer Relationships with Direct Mail

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Shared versus solo direct mail

Shared or Solo Direct Mail: Which is Best for My Brand?

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Direct Mail’s Piece in the Multichannel, Omnichannel, Optichannel Puzzle

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Direct mail creative that converts

Utilizing Direct Mail Creative to Alert and Convert: Secrets from the Pros

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Webinar Recap: Print Marketing for Maximum Optichannel Performance

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Direct mail during election season

Direct Mail During an Election Year: Q&A with Chief Marketing Strategist, Erik Koenig

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Direct mail myth busters

4 Common Direct Mail Myths, Debunked

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Offline direct mail data image

Everything You Need to Know About Offline Direct Mail Data

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