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Direct Marketing Blog

The latest direct response tips, tricks, and news from around the industry.

SeQuel Response hires data analyst to further enhance targeting capabilities

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Direct Mail Presents a Huge Opportunity for Digitally- Maxed DTC Brands

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5 fallacies of testing direct mail

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SeQuel Response hires multichannel media expert to optimize clients’ marketing efforts

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SeQuel Response hires finance leader and growth expert to accommodate continued expansion

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SeQuel Response remains in rare company thanks to fifth straight ‘fastest growing’ award

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How to use offline data to boost your digital marketing performance

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8 signs your attribution model is stifling your growth

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SeQuel Response hires strategist to enhance direct mail performance for fast-growing brands

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E-BOOK SNEAK PEEK: The Financial Marketer’s Digital Playbook

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Marketers to shift budgets offline in wake of Facebook blocking third-party data

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6 hidden problems that could be plaguing your paid search performance

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SeQuel Response’s newly promoted data scientist will help clients improve precision and scalability of their campaigns

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KBM Group wins 2017 David Forster Vendor of the Year Award

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SeQuel Response taps database marketing pro to enhance firm’s targeting strategies

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