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Direct Marketing Blog

The latest direct response tips, tricks, and news from around the industry.

6 hidden problems that could be plaguing your paid search performance

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SeQuel Response’s newly promoted data scientist will help clients improve precision and scalability of their campaigns

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KBM Group wins 2017 David Forster Vendor of the Year Award

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SeQuel Response taps database marketing pro to enhance firm’s targeting strategies

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SeQuel Response hires Fortune 100 growth marketer

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SeQuel’s targeted digital marketing strategy helps specialty insurer drive double-digit sales increase

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SeQuel Response adds yet another layer of precision to audience targeting

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E-BOOK SNEAK PEEK: The Subscription Marketer’s Guide to Direct Mail

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SeQuel Response earns ‘Fast 50’ honor in fourth straight year

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INFOGRAPHIC: H1 2017 U.S. Direct Mail Marketing Snapshot

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Leading bank gets big lift from multichannel digital campaign

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Fourth straight ‘fastest-growing’ award lands SeQuel Response in elite company

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We Analyzed 100 Million Headlines. Here’s What We Learned (New Research)

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SeQuel Response’s digital strategy helps propel double-digit enrollment growth for leading natural health university

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Direct mail is marketing’s workhorse

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