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Direct Marketing Blog

The latest direct response tips, tricks, and news from around the industry.

Why You Should Send Black Friday Direct Mail

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How to Run a Direct Mail Campaign: 3 Dos and Don’ts

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Direct mail is a top acquisition channel for travel brands

Direct Mail for Travel Brands: Insights and Case Studies

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Franklin Madison Acquires SeQuel Response, a Leading Direct Marketing Agency

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Direct Mail Retargeting Mistakes

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2022 Direct Marketing Strategy Insights from the Gartner CMO Spend Survey

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Don’t Miss These 5 Tips for FOMO in Direct Mail

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USPS Postage Rate Increases

Five Ways to Offset the USPS Postage Rate Increase

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Direct Mail: Lower Cost vs. Lower Cost Per Acquisition

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25 Direct Mail Statistics to Convince You Mail Still Works

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As seen on Who’s Mailing What! 5 Examples of Using Testimonials in Direct Mail

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Direct mail design case study

Direct Mail Design Case Study

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Direct mail for e-commerce brands

Direct Mail Case Studies for E-Commerce Brands

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Direct Mail for Subscription Brands: Insights and Case Studies

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WMW Integrating Direct Mail and Digital Marketing

SeQuel Featured on WMW! Meet the Mailers

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