Why You’ll Love Working with SeQuel for Seamless Direct Marketing

Love is in the air, and so is the demand for seamless direct marketing campaigns.

Choosing the right direct marketing agency is essential, and it’s about much more than just pretty packaging. It’s about finding a partner who shares your brand’s values and is dedicated to fueling your growth and profitability.

SeQuel’s Love Language: Seamless Direct Marketing Campaigns

From the outside, we might seem like a conventional direct response agency. Yet within our walls, we truly embrace a “white glove” service, ensuring each client feels like a valued partner. After all, 36% of agencies believe effective communication and transparency are the top factors influencing client retention. 

With SeQuel by your side, you can expect the highest level of dedication and expertise. Keep reading to discover why you will love working with us for seamlessly executed direct marketing campaigns.

Symphony of Excellence: Our Culture Drives Success

At SeQuel, we foster a vibrant work culture aligned with our core values. Integrity, Pursuit of Success, Partnerships, Innovation, Supportive Culture, Responsiveness, and Stewardship are deeply ingrained in our everyday operations, and we believe they are the key to our success. We also hold steady to our mission to “invest in the success of others,” and our team takes great pride in helping our clients achieve their goals.

Whether volunteering for quarterly charity events, throwing seasonal get togethers, sweating it out at group gym sessions, or sharing weekly healthy lunches, there’s no denying the power of team-building activities to foster camaraderie and promote collaboration. With a strong sense of community and shared values, each department is motivated to work together like a well-oiled machine. This translates to seamless direct marketing campaigns that will surpass your expectations.

Did you know? Employers that deliver on core value expectations see more loyal and productive employees, improving business outcomes and propelling company growth.

Heartfelt Heroes: Our Experienced and Driven Team

The SeQuel family is unlike any other, and each person is a driving force behind our success. That’s why we are proud to be made up of diverse talents and backgrounds, spanning all ages and skill sets. There to help you succeed – our responsive designers, marketing strategists, account managers, digital media analysts, and data scientists will meet with you as often as needed.

We truly believe our people are our greatest asset, and SeQuel is committed to recognizing and rewarding employees for their hard work. One of our most notable initiatives is our quarterly employee recognition program. Employees nominate colleagues who go above and beyond to demonstrate our core values. But that’s not all – we also have an Employee of the Year award, monthly employee spotlights on LinkedIn, and honor our outside partners with our annual Vendor of the Year award. These recognitions not only highlight our team’s dedication and hard work but also foster a positive and supportive work environment.

Did you know? Organizations with employee recognition programs see employee performance, engagement, and productivity increase by 14%.

Love Letters from Clients: Exceptional Service Backed by Real Brands

SeQuel takes seamless direct marketing to new heights by delivering real impact backed by today’s leading brands. Our range of innovative programs covering shared and solo mail initiatives,  multichannel digital marketing, proprietary targeting, testing, and reporting methods, are all geared toward maximizing your response rates.

As we navigate the ever-changing direct marketing landscape, we remain curious and eager to learn, adapt, and refine our processes. This commitment is reflected in the praise we receive on platforms like UpCity, BuiltIn, and Clutch.

Our dedication doesn’t go unnoticed, as we’ve received awards such as a Clutch Top 1000 Service Provider and Global Leader, a Premier Minneapolis Direct Marketing Company by UpCity, and a Top Advertising Agency. These honors testify to our unwavering passion for providing exceptional service.

Did you know? More than 90% of B2B buyers are more likely to purchase from a company with trusted reviews.

Sweet Success Stories: Dedication to Driving Results

At SeQuel, we are committed to achieving exceptional results through innovation and testing. By leveraging FaQtor Test and data-driven insights, we help you quickly connect with your target audience on the right channel at the right time. Our approach has helped brands increase sales and revenue, drive engagement and loyalty, and achieve marketing goals. We are proud of our proven track record, evidenced by our results.

Take, for instance, this fitness brand – who teamed up with SeQuel to expand its direct mail efforts. The partnership resulted in 20% cost savings in the first year and evolved to include innovative strategies like SeQuel Surround. By combining solo and shared mail programs, the collaborative approach not only surpassed performance goals but also contributed to sustained growth over five years.

Similarly, this food and beverage retailer sought SeQuel’s help to transition from in-house mail management to a targeted direct mail campaign for their seasonal pop-up locations. Despite challenges like changing store locations, SeQuel provided daily analytics reports, and 13% of seasonal transactions were directly attributed to the direct mail campaign. This successful collaboration helped the retailer meet critical quarterly goals and scale its mail program effectively.

Did you know? Using direct mail and digital marketing channels together has increased website visits by 68%, increased response rates by 63%, and resulted in a 40% conversion rate.


Brands from all industries have loved working with SeQuel, whether to build a new campaign from scratch or give an existing program a boost. We are a full-service agency you can rely on – and we are here to help you achieve your goals.

So, why not take the plunge and put your heart on the line? Investing in a direct marketing program is a risk worth taking, especially when there’s potential for a big payoff.

Want to learn more? Download our New Client Campaign SeQuence to discover how SeQuel’s team can help you launch a seamless direct marketing campaign.