Direct mail agency checklist

Are you in the market for a new direct response partner?

Download our FREE direct response agency checklist to help you find the right agency for your brand and growth goals.
No thanks, I have my own checklist.
Close slideout button

The Challenge

Having previously managed its mailings in-house, a food and beverage retailer sought a direct mail agency to increase traffic and sales at their seasonal pop-up locations.

How We Helped

SeQuel launched a direct mail campaign to support hundreds of locations. The campaign was tailored to the specific sales goals of each pop-up and strategically timed to coincide with every store opening. The plan also included store-specific prospect models based on purchase propensity and geographic location. SeQuel’s creative team designed postcard mailers that featured exclusive in-store offers and when scanned, displayed the offer to the cashier via the point-of-sale system. During the campaign, SeQuel effectively navigated changes in store locations and adapted offers as needed, while providing daily analytics reports to monitor location-specific trends. Based on directly attributable offers, 13% of the seasonal transactions were driven from a direct mail piece. With the help from SeQuel, the retailer successfully scaled its mail program and achieved its critical quarterly goals.

Top left quote symbol of testimonial Bottom right quote symbol of testimonial

Campaign Testimonial:

"Each year SeQuel consistently shows us they’re not only leaders in the direct mail space, but fantastic partners amidst some of our last-minute business challenges."
- Jared, Director of Partnerships & Community Marketing, SeQuel Client
Marketing Funnel
0 % ROAS
Directly attributable ROAS of 200%
Precentage Location Pin
0 % sales rate
Directly attributable sales rate of nearly 2%
Mail Check Mark
0 % more purchases
Mail recipients purchased 6% more items per transaction