The Challenge
After maxing out all digital growth opportunities, one of the country's largest debt settlement companies wanted to test direct mail as a way of finding more scale.
How We Helped
SeQuel developed a FaQtor Test matrix that included four creative concepts and a dozen list sources over a three-month test window. To maximize new customer acquisition, SeQuel also tested for optimal mailing frequency. The result was an explosive campaign that quickly exceeded the client's expectations.
0
x
Campaign ROI
0
k
New customers generated in year one
0
/6
Direct mail now generates one-sixth of client's new business
$
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B
New debt onboarded per year via mail
