After maxing out all digital growth opportunities, one of the country's largest debt settlement companies wanted to test direct mail as a way of finding more scale.
How We Helped
SeQuel developed a FaQtor Test matrix that included four creative concepts and a dozen list sources over a three-month test window. To maximize new customer acquisition, SeQuel also tested for optimal mailing frequency. The result was an explosive campaign that quickly exceeded the client's expectations.
"SeQuel opened the door to an entirely new revenue channel for us and held our hand through every step of that journey—they’re truly an extension of our internal marketing team. Thanks to SeQuel’s proven direct mail strategies and insights, our brand is enjoying explosive growth. SeQuel’s performance and service model are the gold standard, and SeQuel is now the benchmark by which all of our current and prospective agency partners are measured."
- Grant, Chief Marketing Officer, SeQuel Client
New customers generated in year one
Direct mail now generates one-sixth of client's new business