After experiencing early success in direct marketing tests, this identity theft protection service wanted to increase its prospect universe without hurting response in phase two of testing.
How We Helped
SeQuel sought to target more ideal prospects by customizing multiple competing regression models and introducing optimal vertical files -- increasing campaign response by 25%.
"SeQuel is the largest single member-generating agency channel in the company. When we need something, we can depend on them to execute, and execute with a very high standard of quality. They’ve been extremely instrumental in new-member acquisition, such that we wouldn’t have been able to hit the numbers that we did without them."