The Challenge
After experiencing early success in direct marketing tests, this identity theft protection service wanted to increase its prospect universe without hurting response in phase two of testing.
How We Helped
SeQuel sought to target more ideal prospects by customizing multiple competing regression models and introducing optimal vertical files.
0
%
Increase in response due to new list source for responder model
0
%
Share of control files produced by data enhancements
0
k
New sales per year due to DM
0
x
Increase in volume since launch
0
/2
Decrease in CPA since launch
