The Challenge
This identity theft protection service advertised heavily across broadcast channels, but had never tried direct marketing and feared it was missing out on a potent sales driver.
How We Helped
SeQuel built a program from scratch, populating 16 test cells in the initial matrix with various offers, creative concepts, and list files generating 180 cells of indexed data.
0
x
Increase in data yielded compared to an A/B test
0
x
Increase in response rate
0
M
Increase in mail volume
0
%
Share of annual sales generated by direct mail
