The Challenge
This identity theft protection service advertised heavily across broadcast channels, but had never tried direct marketing and feared it was missing out on a potent sales driver.
How We Helped
SeQuel built a comprehensive FaQtor Test matrix that included various offers, creative concepts and lists files to generate hundreds of indexed data cells. Proving itself as a scalable and profitable channel, direct mail has taken it’s seat as one of two top conversion channels for the client.
0
MM+
Direct mail has sourced over 2 million new members
$
0
MM+
More than $500 million in direct mail driven revenue
0
%
Share of annual sales generated by direct mail
