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The Growth Marketer's Guide to Direct Mail

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The Challenge

This identity theft protection service advertised heavily across broadcast channels, but had never tried direct marketing and feared it was missing out on a potent sales driver.

How We Helped

SeQuel built a program from scratch, populating 16 test cells in the initial matrix with various offers, creative concepts, and list files generating 180 cells of indexed data.

Analytics Data Gears
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Increase in data yielded compared to an A/B test
Prospect Being Cloned
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Increase in response rate
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Increase in mail volume
Mail Check Mark
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Share of annual sales generated by direct mail
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"The team at SeQuel is incredible—irreplaceable to the nth degree. They have a customer-centric focus, which is very apparent in all of the work that they do. Their willingness to be flexible—nothing could stand in their way. I couldn’t have done my job to the same level of expertise and success without that team behind me."
- Annabel, SeQuel Client

Contact us today to grow your business with a smarter approach to direct response.