This identity theft protection service advertised heavily across broadcast channels, but had never tried direct marketing and feared it was missing out on a potent sales driver.
How We Helped
SeQuel built a comprehensive FaQtor Test matrix that included various offers, creative concepts and lists files to generate hundreds of indexed data cells. Proving itself as a scalable and profitable channel, direct mail has taken it’s seat as one of two top conversion channels for the client.
"The team at SeQuel is incredible—irreplaceable to the nth degree. They have a customer-centric focus, which is very apparent in all of the work that they do. Their willingness to be flexible—nothing could stand in their way. I couldn’t have done my job to the same level of expertise and success without that team behind me."
- Annabel, SeQuel Client
Direct mail has sourced over 2 million new members
More than $500 million in direct mail driven revenue