The Challenge
An ecommerce meat and seafood delivery brand was eager to revive direct mail program performance with a new strategy.
How We Helped
SeQuel’s proven experience with scaling ecommerce brands in the channel with a data-driven philosophy proved to be exactly what the brand was looking for in its new partner. SeQuel relaunched the protein delivery brand into mailboxes with a strategic testing approach inclusive of two creatives, a new offer, and seven new mailing lists. SeQuel's integrated direct mail and digital campaign drove more than $7MM in revenue, converted over 10K customers, and produced a $28 ROAS. Impressed with campaign results, the brand enthusiastically increased mail volumes for subsequent campaigns.
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