The Challenge
A leading specialty insurer was looking to grow its direct-to-consumer business via the most fruitful digital marketing channels in the industry — paid and organic search. The insurer had been working with a vertically specialized agency that had struggled to make any headway in non-branded paid search.
How We Helped
The brand's search for a new agency came down to SeQuel and one other finalist, and after designing a multi-year paid and organic search growth plan, SeQuel was awarded the business. In the first nine months of the campaign, the brand enjoyed year-over-year performance boosts despite using a budget consistent with prior efforts.
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Revenue increase from paid search
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Increase in transactions
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Increase in e-commerce conversion rate
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Revenue increase from non-branded paid search
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Increase in transactions from non-branded paid search
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Increase in e-commerce conversion rate from non-branded paid search
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Increase in average order value from non-branded paid search
