The Challenge
When digital growth began to flatline, this app-based brand sought to diversify its marketing mix by testing offline acquisition channels including direct mail and TV.
How We Helped
New to the mail channel, the brand’s internal creative team worked closely with the SeQuel design team to develop a creative concept that was not only on brand, but incorporated direct response strategies proven to drive conversions. The direct mail launch included two custom build prospect models and a leads list, with the integration of a SeQuel Surround Facebook burst. Thrilled with the results from the initial test and enthusiastic about the growth opportunities in this new channel, the brand promptly scheduled future campaigns and increased mail volumes.
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Acquired more than 1,080 new customers
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Achieved a 1.45% response rate
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CPA
Met client CPA goal of less than $50
