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The Growth Marketer's Guide to Direct Mail

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The Challenge

A national not-for-profit was in search of a direct mail partner who would be mutually invested in achieving the organization’s goals.

How We Helped

SeQuel’s strong value culture and proven direct response strategies made for a perfect match. After establishing a mature direct mail program with multiple control data sources and a winning creative, the client wanted to target a fresh group of potential donors with a new acquisition campaign. SeQuel leveraged the client’s top performing control lists and tested two more to escalate the organization’s acquisition rate. Newly acquired donors were also added to the organization’s house list, strengthening their retention messaging and recurring donations.

Matching Customers
0  new donors
Acquired an average of 14 new donors/day
Three New Customers Impressions
0 % acquisition rate
Achieved an acquisition rate of 2.45%
Piggy Bank
$ 0 k+ raised
Campaign raised over $41.5k
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"Working with SeQuel’s collaborative and highly competent team has been a great asset to our organization and our direct mail strategy."
- Andrea, Director of Operations, SeQuel Client