Acquisition Campaign Grows Donor Network

The Challenge

A national not-for-profit was in search of a direct mail partner who would be mutually invested in achieving the organization’s goals.

How We Helped

SeQuel’s strong value culture and proven direct response strategies made for a perfect match. After establishing a mature direct mail program with multiple control data sources and a winning creative, the client wanted to target a fresh group of potential donors with a new acquisition campaign. SeQuel leveraged the client’s top performing control lists and tested two more to escalate the organization’s acquisition rate. Newly acquired donors were also added to the organization’s house list, strengthening their retention messaging and recurring donations.