The Challenge
When programmatic digital advertising and podcast conversions ran stale, this alternative investment platform went offline to grow its investor base and produce a higher number of leads and memberships.
How We Helped
Since the brand was new to the direct mail channel, SeQuel worked diligently to build 20 unique data models and an engaging letter package. After debuting with 120k modeled records and 50k leads, the initial campaign finished with a CPA that was 83% below the target. Excited about the potential growth opportunities in this new channel, the client promptly scheduled future campaigns and increased mail volumes. A strategic testing approach for following campaigns continued to deliver affordable CPAs and performing creative packages.
0
x increase
Mail volume increased 7x following launch
0
% CPA achieved
80% of data models met/exceeded CPA goals
0
% increase
Prospect sales rate increased by 10%