Direct mail agency checklist

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The Challenge

A fast-growing womenswear brand was in search of improved mail campaign management and execution, while retaining high performance.

How We Helped

SeQuel relaunched the brand into mailboxes with a systematic testing approach that included a fresh creative strategy. To further enhance offline campaign performance, SeQuel Surround™ was activated to target prospects through display advertisements during and after the direct mail in-home window. This new approach to direct mail surpassed the average return on ad spend (ROAS) of their previous agency and generated hundreds of mail-attributable orders. Impressed by the campaign results, the brand chose SeQuel as their direct mail partner for subsequent acquisition campaigns. The brand’s revived direct mail program now includes both solo mail and shared mail, as well as retention campaigns targeting lapsed and existing customers.

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Campaign Testimonial:

"This program has been a prime example of how SeQuel’s expert management, execution, and testing processes can not only revive a direct mail program, but take it to a new level."
- Preston Carroll, Sr. Marketing Strategist, SeQuel Response
Multi Testing Victor
0 % higher
16% increase in ROAS over previous agency
Marketing Funnel
0 x ROAS
Takeover campaign achieved 4.3x ROAS
Generic Growth Chart
0 % win
Bottom-line goal was surpassed by 72%