A fast-growing womenswear brand was in search of improved mail campaign management and execution, while retaining high performance.
How We Helped
SeQuel relaunched the brand into mailboxes with a systematic testing approach that included a fresh creative strategy. To further enhance offline campaign performance, SeQuel Surround™ was activated to target prospects through display advertisements during and after the direct mail in-home window. This new approach to direct mail surpassed the average return on ad spend (ROAS) of their previous agency and generated hundreds of mail-attributable orders. Impressed by the campaign results, the brand chose SeQuel as their direct mail partner for subsequent acquisition campaigns. The brand’s revived direct mail program now includes both solo mail and shared mail, as well as retention campaigns targeting lapsed and existing customers.
"This program has been a prime example of how SeQuel’s expert management, execution, and testing processes can not only revive a direct mail program, but take it to a new level."