Direct mail agency checklist

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The Challenge

Looking to push beyond automated direct mail platforms and drive appointments at a low cost, a veterinary clinic was eager to find a strategic partner to target prospects near their new branch locations.

How We Helped

SeQuel’s turnkey, full-service model proved to be exactly what the brand was looking for. After a successful relaunch into the mail channel, SeQuel Surround was activated to target prospects via display ads before, during, and after direct mail’s in-home window. By utilizing a multi-channel digital and direct mail strategy, SeQuel beat the clinic’s CPA goal by 60% and secured more than 3,000 new appointments. As a result, the brand chose SeQuel as its direct response agency for future acquisition campaigns. This mutually beneficial partnership has positioned the clinic for promising growth both offline and online.

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Campaign Testimonial:

"What sets SeQuel apart is their commitment to delivering measurable results and their proactive communication throughout the entire process. We felt like true partners in this endeavor, and their professionalism and creativity played a pivotal role in our campaign’s success."
- Katherine, VP Acquisition Marketing, Veterinary Services
Piggy Bank
$ 0  CPA
Achieved a CPA of ~$100 (patients)
0 k mail pieces
Delivered 335k mail pieces throughout the campaign
Money Percentage Cut
0 % better
Beat the client’s $250 CPA goal by 60%