The Challenge
A budding auto insurance provider had yet to utilize one of the industry’s strongest acquisition tools: direct mail.
How We Helped
SeQuel launched the insurer into the direct mail channel by testing three models and one creative. During the first campaign, over a thousand prospects responded to the demo offer, resulting in profitable conversions for the insurer and validating direct mail as a viable growth channel. Since the initial mailing and within the first year of the program, the client has expanded its audience list by 20x and is experiencing close to a 2% response rate on the demo offer, with 20% policy acceptance following the demo.
0
k demos/month
Ongoing direct mail campaign generates 10k demos each month
0
x growth
Audience list has expanded 20x since program launch
<$
0
CPA achieved
CPA of less than $500 was achieved