A budding auto insurance provider had yet to utilize one of the industry’s strongest acquisition tools: direct mail.
How We Helped
SeQuel launched the insurer into the direct mail channel by testing three models and one creative. During the first campaign, over a thousand prospects responded to the demo offer, resulting in profitable conversions for the insurer and validating direct mail as a viable growth channel. Since the initial mailing and within the first year of the program, the client has expanded its audience list by 20x and is experiencing close to a 2% response rate on the demo offer, with 20% policy acceptance following the demo.
"This program proved that even if your digital program is performing, direct mail is a powerful and sustainable acquisition channel for a growing brand. Our client was able to balance their online efforts with the advancing targeting capabilities of direct mail to create an additional robust revenue channel."
- Patrick Carroll, Senior Marketing Strategist, SeQuel Response
Ongoing direct mail campaign generates 10k demos each month
Audience list has expanded 20x since program launch