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The Growth Marketer's Guide to Direct Mail

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The Challenge

A budding auto insurance provider had yet to utilize one of the industry’s strongest acquisition tools: direct mail.

How We Helped

SeQuel launched the insurer into the direct mail channel by testing three models and one creative. During the first campaign, over a thousand prospects responded to the demo offer, resulting in profitable conversions for the insurer and validating direct mail as a viable growth channel. Since the initial mailing and within the first year of the program, the client has expanded its audience list by 20x and is experiencing close to a 2% response rate on the demo offer, with 20% policy acceptance following the demo.

Direct Mail Pull
0 k demos/month
Ongoing direct mail campaign generates 10k demos each month
Prospect Being Cloned
0 x growth
Audience list has expanded 20x since program launch
Down Money Bar Graph
<$ 0   CPA achieved
CPA of less than $500 was achieved
Top left quote symbol of testimonial Bottom right quote symbol of testimonial

Testimonial:

"This program proved that even if your digital program is performing, direct mail is a powerful and sustainable acquisition channel for a growing brand. Our client was able to balance their online efforts with the advancing targeting capabilities of direct mail to create an additional robust revenue channel."
- Patrick Carroll, Senior Marketing Strategist, SeQuel Response