The Challenge
A premier subscription box service offering full-size lifestyle products was investing heavily in digital channels and influencer marketing, but was looking for added scale and channel diversity.
How We Helped
SeQuel launched the client into direct mail with an initial 100,000-piece “gut check,” testing three models, one offer and one creative concept. After a successful launch into the channel, the subsequent campaign volume has increased by 7x, attracted thousands of new customers, and established a consistent CPA under $100.
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0
Initial mailing yielded an overall CPA of just $57
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k new customers
Initial mailing attracted nearly 1,000 new subscriptions
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%
Sales rate achieved in initial mailing
