Channel launch integrates digital and TV branding - Direct Response Marketing Case Studies

Are you in the market for a new direct response partner?

Download our FREE direct response agency checklist to help you find the right agency for your brand and growth goals.

No thanks, I have my own checklist.

The Challenge

This fast-growing meal-kit delivery service had optimized its digital, TV and radio advertising, and wanted to test direct mail as a scaling opportunity.

How We Helped

SeQuel developed a FaQtor Test matrix that included four creative concepts, seven data models, 10 vertical files and five offers over a three-month test phase. The creative concepts leveraged integrated branding and imagery to align with the client’s existing TV spots. In just 30 days, the campaign was cash positive and producing a rising sales rate.

Bottom right quote symbol of testimonial

Campaign Testimonial:

"Even if you already have excellent brand recognition and a robust presence in digital and broadcast media, adding a sophisticated direct mail program will complement and augment your growth in those other channels. And even if you don’t embrace direct mail until late in the game, it still has the ability to provide staggering levels of incremental sales that you would have otherwise forgone."

- James Fussy, SeQuel's VP of Data & Analytics

0 % sales rate

Overall sales rate is exceeding .7%

0 k new customers

Acquired 13,000+ new customers in the first test

$ 0 CPA

Best test cell achieved a CPA of $64