The Challenge
This fast-growing meal-kit delivery service had optimized its digital, TV and radio advertising, and wanted to test direct mail as a scaling opportunity.
How We Helped
SeQuel developed a FaQtor Test matrix that included four creative concepts, seven data models, 10 vertical files and five offers over a three-month test phase. The creative concepts leveraged integrated branding and imagery to align with the client’s existing TV spots. In just 30 days, the campaign was cash positive and producing a rising sales rate.
0
% sales rate
Overall sales rate is exceeding .7%
0
k new customers
Acquired 13,000+ new customers in the first test
$
0
CPA
Best test cell achieved a CPA of $64
