Credit score optimization service breaks through growth ceiling thanks to direct mail | Direct Marketing Case Studies

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The Challenge

A leading credit score optimization service had hit a growth ceiling in digital channels and wanted to test direct mail as an acquisition tool.

How We Helped

SeQuel tested a pair of creative concepts, six lists, and two offers in the initial FaQtor Test matrix.

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Campaign Testimonial:

"This is a great example of how strong performance can be when you can get a great product in front of the perfect audience. Direct mail's data targeting, model building, etc., are still the most sophisticated strategies for reaching your ideal customer."

- Erik Koenig, President & Chief Strategist

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