E-book Download
The Growth Marketer's Guide to Direct Mail

Are you ignoring your biggest growth tool?

Download your FREE must-read ebook for growth-hungry subscription brands.
No thanks. I'd prefer not to grow my brand
Close slideout button

The Challenge

A leading credit score optimization service had hit a growth ceiling in digital channels and wanted to test direct mail as an acquisition tool. 

How We Helped

SeQuel tested a pair of creative concepts, six lists, and two offers in the initial FaQtor Test matrix.

Multi Testing Victor
$ 0
CPA of best test cell
Three New Customers Impressions
<$ 0
Overall campaign CPA
Revenue Increase Arrow
0 x
Amount test surpassed performance goal
Top left quote symbol of testimonial Bottom right quote symbol of testimonial

Testimonial:

"This is a great example of how strong performance can be when you can get a great product in front of the perfect audience. Direct mail's data targeting, model building, etc., are still the most sophisticated strategies for reaching your ideal customer."
- Erik Koenig, SeQuel's Chief Marketing Strategist

Contact us today to grow your business with a smarter approach to direct response.