A leading credit score optimization service had hit a growth ceiling in digital channels and wanted to test direct mail as an acquisition tool.
How We Helped
SeQuel tested a pair of creative concepts, six lists, and two offers in the initial FaQtor Test matrix.
"This is a great example of how strong performance can be when you can get a great product in front of the perfect audience. Direct mail's data targeting, model building, etc., are still the most sophisticated strategies for reaching your ideal customer."