A top-ranked meal delivery company leverages SeQuel Surround for continual growth
Industry: Meal Delivery
The Challenge
A top-ranked meal delivery company suffered a significant dip in digital leads costing them precious sales.
How We Helped
First, SeQuel launched the client into the direct mail arena, undergoing several creative, offer and list tests within a two-month period. After experiencing staggering success in the mail channel, the client then leveraged SeQuel Surround to integrate a digital campaign targeted at Facebook and email. The multichannel strategy catapulted sales even further, priming the client for recurring monthly mailings, ongoing digital campaigns and ultimately, continual growth.
0
%
increase in YOY sales postrollout of DM
0
%
lift in additional sales once digital was integrated with DM
0
%
reduction in overall CPA
0
x
increase in mail volume since launching 10 months ago


Testimonial:
"SeQuel has demystified direct mail for our company and has turned a channel that we’d unsuccessfully tested in the past into a growth channel that’s unrivaled by any other single channel. Direct mail is now the centerpiece of our integrated marketing strategy"
- Wes, Chief Marketing Officer, SeQuel Client