A top-ranked meal delivery company suffered a significant dip in digital leads costing them precious sales. The brand had already tried shared mail and was seeking a fresh approach to their direct marketing strategy.
How We Helped
First, SeQuel launched the client into the solo direct mail arena, undergoing several creative, offer and list tests within a two-month period. After experiencing staggering success in the mail channel, the client then leveraged SeQuel Surround to integrate a digital campaign targeted at Facebook and email. The multichannel strategy catapulted sales even further, priming the client for recurring monthly mailings, ongoing digital campaigns and ultimately, continual growth.
"SeQuel has demystified direct mail for our company and has turned a channel that we’d unsuccessfully tested in the past into a growth channel that’s unrivaled by any other single channel. Direct mail is now the centerpiece of our integrated marketing strategy"
- Wes, Chief Marketing Officer, SeQuel Client
increase in YOY sales postrollout of DM
lift in additional sales once digital was integrated with DM
reduction in overall CPA
increase in mail volume since launching 10 months ago