An identity protection client came to SeQuel seeking a last-minute, end-of-the-quarter sales push.
How We Helped
SeQuel’s digital team crafted a highly targeted and effective digital strategy that leveraged high-performing digital assets and proven offline lookalike models. The lookalike models – scored offline data used for direct mail acquisition – were onboarded and matched to digital identities, achieving a 60% match rate. Within two days the campaign was launched, targeting these high purchase prospects with programmatic display and web video creative. This focused digital blitz reached nearly 1.3 million prospects in ten short days, delivering the sales boost the client was seeking.
"The digital ad industry has been disrupted by a series of uncoordinated privacy initiatives undertaken by device manufacturers and walled gardens. The ability to activate lookalike models derived from rich offine transactional data sets is proving to be an effective means of mitigating the loss of signal."