CHECKLIST DOWNLOAD
Direct mail agency checklist

Are you in the market for a new direct response partner?

Download our FREE direct response agency checklist to help you find the right agency for your brand and growth goals.
No thanks, I have my own checklist.
Close slideout button

The Challenge

An identity protection client came to SeQuel seeking a last-minute, end-of-the-quarter sales push.

How We Helped

SeQuel’s digital team crafted a highly targeted and effective digital strategy that leveraged high-performing digital assets and proven offline lookalike models. The lookalike models – scored offline data used for direct mail acquisition – were onboarded and matched to digital identities, achieving a 60% match rate. Within two days the campaign was launched, targeting these high purchase prospects with programmatic display and web video creative. This focused digital blitz reached nearly 1.3 million prospects in ten short days, delivering the sales boost the client was seeking.

Marketing Magnet
0 MM reached
Campaign reached 1.3MM prospects
Paid Per Click Mouse
0  conversions
Generated 934 sales/purchase conversions
Mobile Floating Money
$ 0  CPA
Produced affordable CPA of $160
Top left quote symbol of testimonial Bottom right quote symbol of testimonial

Testimonial:

"The digital ad industry has been disrupted by a series of uncoordinated privacy initiatives undertaken by device manufacturers and walled gardens. The ability to activate lookalike models derived from rich offine transactional data sets is proving to be an effective means of mitigating the loss of signal."
- Chris Hofmann, SeQuel’s VP of Digital Services