The Challenge
To expand its audience and improve cost per acquisition, a hearing aid manufacturer sought the expertise of a direct response agency partner to explore growth opportunities beyond digital channels.
How We Helped
By implementing the FaQtor Test™ methodology for the brand’s initial mailing, SeQuel identified the optimal combination of data and creative. The knowledge gained during an eight-month testing period proved to be invaluable, ultimately leading to the creation of an evergreen program that rapidly increased from 50,000 to 500,000 pieces. The brand was particularly impressed by the notable performance enhancements, including a 25% decrease in CPA/CAC. This success laid the foundation for a strong and mutually beneficial partnership built on trust and understanding, fostering the development of a robust and sustainable mail program that effectively reaches the brand’s best audience.
