After a DTC sleep brand had great success with online marketing strategies, it was time to expand into offline channels for sustainable growth.
How We Helped
The brand launched into mailboxes with SeQuel’s FaQtor Test, testing a combination of five direct mail lists, three creative packages, and one offer to identify the best performers. Results from the first campaign quickly beat the ROAS goal and proved the viability of the channel, positioning direct mail as an evergreen growth strategy. In less than 15 months, direct mail has grossed nearly 6,000 sales, $7MM in revenue, and produced a ROAS of 5x.
"SeQuel’s data science and test methodology has allowed this digitally-born brand to solve what so many struggle with: identifing a scalable offline marketing channel that consistently delivers a healthy return."