Although experiencing great success with online marketing programs, this meal delivery brand was eager to diversify its advertising budget and find scale offline.
How We Helped
SeQuel launched the brand into the mail channel with FaQtor Test, efficiently testing multiple data models, offers, and creative concepts to identify the best performing strategy. SeQuel Surround was also activated to maximize mail's performance with a coordinated digital campaign. The initial campaign beat the brand's CPA goal of <$100, and solidified direct mail as an evergreen growth channel. Direct mail is now delivering thousands of sales each month, representing a 10x increase in mail driven sales since the initial launch.
"When you trust the data to lead your campaign strategy, you can quickly build a profitable and performing direct mail program — exactly what growth-oriented brands like this one are searching for."
- Patrick Carroll, Director of Strategy, SeQuel Response