Direct mail launch boosts sales as digital drops
Industry: Debt Settlement
The Challenge
One of the country’s largest debt-settlement companies had maxed out all digital growth opportunities and wanted to test direct mail as a way of finding more scale.
How We Helped
SeQuel’s strategists developed a FaQtor Test matrix that included four creative concepts and a dozen list sources over a three-month test window, also testing for optimal mailing frequency. As a top acquisition channel for the client, direct mail now generates over 15% of all new business.
0
k increase
22,000 new customers generated in one year
0
x ROI
Campaign ROI of 39x
$
0
B increase
$1 billion in new debt obtained per year via direct mail


Testimonial:
"SeQuel opened the door to an entirely new revenue channel for us and held our hand through every step of that journey—they’re truly an extension of our internal marketing team. Thanks to SeQuel’s proven direct mail strategies and insights, our brand is enjoying explosive growth. SeQuel’s performance and service model are the gold standard, and SeQuel is now the benchmark by which all of our current and prospective agency partners are measured."
- Grant, Chief Marketing Officer, SeQuel Client