The Challenge
One of the country’s largest debt-settlement companies had maxed out all digital growth opportunities and wanted to test direct mail as a way of finding more scale.
How We Helped
SeQuel’s strategists developed a FaQtor Test matrix that included four creative concepts and a dozen list sources over a three-month test window, also testing for optimal mailing frequency. As a top acquisition channel for the client, direct mail now generates over 15% of all new business.
0
k increase
22,000 new customers generated in one year
0
x ROI
Campaign ROI of 39x
$
0
B increase
$1 billion in new debt obtained per year via direct mail
