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The Growth Marketer's Guide to Direct Mail

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The Challenge

One of the country’s largest debt-settlement companies had maxed out all digital growth opportunities and wanted to test direct mail as a way of finding more scale.

How We Helped

SeQuel’s strategists developed a FaQtor Test matrix that included four creative concepts and a dozen list sources over a three-month test window, also testing for optimal mailing frequency. As a top acquisition channel for the client, direct mail now generates over 15% of all new business.

Marketing Funnel
0 k increase
22,000 new customers generated in one year
Piggy Bank
0 x ROI
Campaign ROI of 39x
Clock ROI
$ 0 B increase
$1 billion in new debt obtained per year via direct mail
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"SeQuel opened the door to an entirely new revenue channel for us and held our hand through every step of that journey—they’re truly an extension of our internal marketing team. Thanks to SeQuel’s proven direct mail strategies and insights, our brand is enjoying explosive growth. SeQuel’s performance and service model are the gold standard, and SeQuel is now the benchmark by which all of our current and prospective agency partners are measured."
- Grant, Chief Marketing Officer, SeQuel Client