This insurer's direct marketing campaign was nonexistent, causing them to miss out on growth opportunities.
How We Helped
In this pilot direct marketing test, SeQuel developed a program strategy rooted in fractional multivariate testing. We ultimately developed three unique concepts, a campaign-specific landing page, plus six unique prospect lists including one customer lookalike model.
"From a nonexistent direct marketing campaign to roll-out-level performance and profitability in 90 days. SeQuel’s proven FaQtor Test methodology strikes again."
- Tom Rothstein, SeQuel's Co-Founder & President
Increase in average lifetime premium per lead
Increase in average sales rate due to new model
Increase in average purchase premium compared to base price