Direct mail agency checklist

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The Challenge

This insurer's direct marketing campaign was nonexistent, causing them to miss out on growth opportunities.

How We Helped

In this pilot direct marketing test, SeQuel developed a program strategy rooted in fractional multivariate testing. We ultimately developed three unique concepts, a campaign-specific landing page, plus six unique prospect lists including one customer lookalike model.

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Campaign Testimonial:

"From a nonexistent direct marketing campaign to roll-out-level performance and profitability in 90 days. SeQuel’s proven FaQtor Test methodology strikes again."
- Tom Rothstein, SeQuel's Co-Founder & President
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Increase in average lifetime premium per lead
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Increase in average sales rate due to new model
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ROI of winning test combination