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The Growth Marketer's Guide to Direct Mail

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The Challenge

This insurer's direct marketing campaign was nonexistent, causing them to miss out on growth opportunities.

How We Helped

In this pilot direct marketing test, SeQuel developed a program strategy rooted in fractional multivariate testing. We ultimately developed three unique concepts, a campaign-specific landing page, plus six unique prospect lists including one customer lookalike model.

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Testimonial:

"From a nonexistent direct marketing campaign to roll-out-level performance and profitability in 90 days. SeQuel’s proven FaQtor Test methodology strikes again."
- Tom Rothstein, SeQuel's Co-Founder & President

Contact us today to grow your business with a smarter approach to direct response.