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Direct marketing program produces major ROI for insurer
Industry: Life Insurance
This insurer's direct marketing campaign was nonexistent, causing them to miss out on growth opportunities.
How We Helped
In this pilot direct marketing test, SeQuel developed a program strategy rooted in fractional multivariate testing. We ultimately developed three unique concepts, a campaign-specific landing page, plus six unique prospect lists including one customer lookalike model.
Increase in average lifetime premium per lead
Increase in average sales rate due to new model
Increase in average purchase premium compared to base price
ROI of winning test combination
"From a nonexistent direct marketing campaign to roll-out-level performance and profitability in 90 days. SeQuel’s proven FaQtor Test methodology strikes again."
- Tom Rothstein, SeQuel's Co-Founder & President
Contact us today to grow your business with a smarter approach to direct response.