Head-to-head test leads to program win-back

The Challenge

A home services brand chose an alternate vendor, but later renewed its partnership with SeQuel after experiencing performance inefficiencies.

How We Helped

SeQuel was tasked with sourcing nearly one million records for a head-to-head test campaign against the existing vendor, which included SeQuel Surround’s digital campaign on all records. After analyzing performance, SeQuel’s data outperformed the other vendor’s by nearly 60%, and the proprietary digital integration resulted in an 80% lift over holdout. Recognizing the value of SeQuel’s excellent data and digital strategy, the brand not only returned its mail program to SeQuel’s management, but also anticipates expanding the partnership in the years ahead.