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The Growth Marketer's Guide to Direct Mail

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The Challenge

A leading home warranty provider was investing heavily in digital advertising channels but needed to quickly increase its acquisition numbers in order to meet aggressive growth goals.

How We Helped

New to direct mail, the client’s marketing department had limited knowledge of the channel but agreed to run a small “gut check” mailing to measure its viability as an acquisition tool. SeQuel tested two new models, one creative concept and one offer in a modest initial test of just 100,000 pieces. After a profitable and well performing test, the client increased mail volume by 5x for the follow-up campaign.

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Initial "Gut check" test achieved an overall sales rate of .8%
Three New Customers Impressions
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"Gut check" achieved an average CPA of $85
Piggy Bank
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Overall ROI for the initial "Gut check" test was 4.3x
Mail Growth
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Increase in mail volume for the follow-up campaign
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Testimonial:

"The gut check provided a quick, affordable, and low risk way to confirm that this product could grow rapidly in the mail. This check is also proof that a brand can be profitable in an initial test with a comfortable CPA."
- Ryan Wilder, SeQuel’s Sr. Marketing Strategist

Contact us today to grow your business with a smarter approach to direct response.