The Challenge
A leading home warranty provider was investing heavily in digital advertising channels but needed to quickly increase its acquisition numbers in order to meet aggressive growth goals.
How We Helped
The client had never tested direct mail and the marketing department had limited knowledge of the channel but agreed to run a small “gut-check” mailing to measure its viability as an acquisition tool. SeQuel tested two new models, one creative concept, and one offer in a modest initial test of just 100,000 pieces.
0
%
Overall sales rate of the initial test
$
0
Average CPA of the test
0
x
ROI of first test
0
x
Increase in mail volume for the follow-up campaign
