Direct mail agency checklist

Are you in the market for a new direct response partner?

Download our FREE direct response agency checklist to help you find the right agency for your brand and growth goals.
No thanks, I have my own checklist.
Close slideout button

The Challenge

A leading home warranty provider was investing heavily in digital advertising channels but needed to quickly increase its acquisition numbers in order to meet aggressive growth goals.

How We Helped

New to direct mail, the client’s marketing department had limited knowledge of the channel but agreed to run a small “gut check” mailing to measure its viability as an acquisition tool. SeQuel tested two new models, one creative concept and one offer in a modest initial test of just 100,000 pieces. After a profitable and well performing test, the client increased mail volume by 5x for the follow-up campaign.

Top left quote symbol of testimonial Bottom right quote symbol of testimonial

Campaign Testimonial:

"The gut check provided a quick, affordable, and low risk way to confirm that this product could grow rapidly in the mail. This check is also proof that a brand can be profitable in an initial test with a comfortable CPA."
- Ryan Wilder, SeQuel’s Sr. Marketing Strategist
Chart With Pie
0 %
Initial "Gut check" test achieved an overall sales rate of .8%
Three New Customers Impressions
$ 0
"Gut check" achieved an average CPA of $85
Piggy Bank
0 x
Overall ROI for the initial "Gut check" test was 4.3x
Mail Growth
0 x
Increase in mail volume for the follow-up campaign