Direct mail agency checklist

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The Challenge

With multiple prospect streams feeding a fast-growing direct marketing program, it became necessary to more actively manage contact frequency and timing.

How We Helped

Rather than merely look back at whom we’d already targeted, we built and populated a database that allows SeQuel and the client to more proactively manage future contact strategies and data drill-downs.

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Campaign Testimonial:

"They went to incredible lengths to get our campaigns completed and out the door on time. All the late-night phone calls that they’re willing to take—they were invaluable. Nothing could stand in their way, and I think that really sets the SeQuel team apart from any other agency I’ve ever interacted with."
- Marketing Manager, SeQuel Client
Analytics Data Paper
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Variables tracked for analysis
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Records with contact history