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The Growth Marketer's Guide to Direct Mail

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The Challenge

An insurer wanted to optimize a retention program that was targeting past customers on a one-size-fits-all basis.

How We Helped

SeQuel launched a CRM strategy that segmented past customers based on customer RFM data (recency/frequency/monetary). We then tested communication timing, frequency and creative, and applied learnings across segments.

Direct Mail Design
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Increase in sales rate due to creative tests
Piggy Bank
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Increase in revenue per policy
Matching Customers
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Increase in annual policies
Ecommerce Growth
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New multi-buyer customers
Search Analytics Data
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Increase in customer lifetime value
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"SeQuel’s strategists are timely and thorough in their analysis, and always offer a clear and professional explanation for their recommendations/rationale. They seek to truly understand our business, and offer new ideas for partnerships or other marketing opportunities that go beyond direct mail."
- Director of Direct Marketing, SeQuel Client

Contact us today to grow your business with a smarter approach to direct response.