The Challenge
An insurer wanted to optimize a retention program that was targeting past customers on a one-size-fits-all basis.
How We Helped
SeQuel launched a CRM strategy that segmented past customers based on customer RFM data (recency/frequency/monetary). We then tested communication timing, frequency and creative, and applied learnings across segments.
0
%
Increase in sales rate due to creative tests
0
%
Increase in revenue per policy
0
x
Increase in annual policies
0
k
New multi-buyer customers
0
x
Increase in customer lifetime value
