Insurer optimizes retention program with help from SeQuel
Industry: Insurance
The Challenge
An insurer wanted to optimize a retention program that was targeting past customers on a one-size-fits-all basis.
How We Helped
SeQuel launched a CRM strategy that segmented past customers based on customer RFM data (recency/frequency/monetary). We then tested communication timing, frequency and creative, and applied learnings across segments.
0
%
Increase in sales rate due to creative tests
0
%
Increase in revenue per policy
0
x
Increase in annual policies
0
k
New multi-buyer customers
0
x
Increase in customer lifetime value


Testimonial:
"SeQuel’s strategists are timely and thorough in their analysis, and always offer a clear and professional explanation for their recommendations/rationale. They seek to truly understand our business, and offer new ideas for partnerships or other marketing opportunities that go beyond direct mail."
- Director of Direct Marketing, SeQuel Client