The Challenge
After engaging in direct marketing for about a year, an international fraternal benefits organization had seen a 70% decline in enrollment rate and wanted to reach 100,000 new enrollments by year-end.
How We Helped
SeQuel built a matrix that tested two unique offers and three different creative concepts and also developed an email/postcard follow-up strategy.
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Increase in overall sales rate
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Increase over sales rate by winning creative/offer combo
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Decrease in cost per registration
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Increase in members acquired with 5% less mail volume
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Finish under budget
