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The Challenge

After engaging in direct marketing for about a year, an international fraternal benefits organization had seen a 70% decline in enrollment rate and wanted to reach 100,000 new enrollments by year-end.

How We Helped

SeQuel built a matrix that tested two unique offers and three different creative concepts and also developed an email/postcard follow-up strategy.

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Increase in overall sales rate
Multi Testing Victor
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Increase over sales rate by winning creative/offer combo
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Decrease in cost per registration
New Customers Impressions Red Bubbles
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Increase in members acquired with 5% less mail volume
Money Percentage Cut
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Finish under budget
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Testimonial:

"Given some sizable performance goals, we were allowed to test rather broadly in our first campaign, and it paid significant dividends. Not only did we find a more effective creative and offer—the overall campaign nearly doubled the enrollment expectation set by prior efforts. This campaign breaks the mold a bit, in that the offer is free, but the audience is static. So it has been fun constantly tinkering with new offers and creative concepts to find effective ways to engage the audience."
- Jay Carroll, SeQuel’s Co-Founder & CEO

Contact us today to grow your business with a smarter approach to direct response.