The Challenge
A top-ranked meal delivery service enlisted SeQuel to make up for lost ground after a significant dip in digital leads, costing them precious sales.
How We Helped
First, SeQuel launched the client into the direct mail arena, undergoing several creative, offer and list tests within a two-month period. After experiencing staggering success in the mail channel, the client then leveraged SeQuel Surround to integrate a digital campaign targeted at Facebook and email. The multi-channel strategy catapulted sales even further, priming the client for recurring monthly mailings, ongoing digital campaigns and ultimately, continual growth.
0
% increase
YOY sales increased 67% following direct mail rollout
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% increase
Additional sales increased by 35% once digital was integrated with direct mail
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% reduction
Overall CPA reduced by 30%
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x increase
Increase in mail volume by 5x within one year of launch
