Direct mail agency checklist

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The Challenge

A top-ranked meal delivery service enlisted SeQuel to make up for lost ground after a significant dip in digital leads, costing them precious sales.

How We Helped

First, SeQuel launched the client into the direct mail arena, undergoing several creative, offer and list tests within a two-month period. After experiencing staggering success in the mail channel, the client then leveraged SeQuel Surround to integrate a digital campaign targeted at Facebook and email. The multi-channel strategy catapulted sales even further, priming the client for recurring monthly mailings, ongoing digital campaigns and ultimately, continual growth.

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Campaign Testimonial:

"SeQuel has demystified direct mail for our company and has turned a channel that we’d unsuccessfully tested in the past into a growth channel that’s unrivaled by any other single channel. Direct mail is now the centerpiece of our integrated marketing strategy"
- Wes, Chief Marketing Officer, SeQuel Client
Hourglass Money
0 % increase
YOY sales increased 67% following direct mail rollout
Mobile Chart Money Bubble
0 % increase
Additional sales increased by 35% once digital was integrated with direct mail
Money Percentage Cut
0 % reduction
Overall CPA reduced by 30%
Budget Shifting Graphic
0 x increase
Increase in mail volume by 5x within one year of launch