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The Growth Marketer's Guide to Direct Mail

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The Challenge

A leading specialty meal-kit subscription brand was experiencing scale limitations with its existing marketing mix and was having difficulties reaching its niche audience.

How We Helped

SeQuel developed a 100,000-piece initial mail test that targeted modeled acquisition audiences, web leads, and lapsed customers, leveraging a special offer and a unique creative concept for each respective segment. After seeing just 30 days of results, the client quickly invested in an additional 250,000 pieces and planned to mail another 500,000 pieces in its next drop.

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Overall CPA of the initial test
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CPA of the win-back segment
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Increase in mail volume from initial test
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"With one modest initial direct mail test, the client generated nearly 1,000 new customers. The client is so confident in this campaign strategy that it plans to quintuple its volume relative to the initial test, and it also wants to test Facebook and microfencing as ways to augment direct mail performance."
- Ryan Wilder, SeQuel’s Sr. Marketing Strategist

Contact us today to grow your business with a smarter approach to direct response.