The Challenge
A leading specialty meal-kit subscription brand was experiencing scale limitations with its existing marketing mix and was having difficulties reaching its niche audience.
How We Helped
SeQuel developed a 100,000-piece initial mail test that targeted modeled acquisition audiences, web leads, and lapsed customers, leveraging a special offer and a unique creative concept for each respective segment. After seeing just 30 days of results, the client quickly invested in an additional 250,000 pieces and planned to mail another 500,000 pieces in its next drop.
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Overall CPA of the initial test
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CPA of the win-back segment
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Increase in mail volume from initial test
