When budget constraints put direct mail on pause, a mobile bank service was in search of an affordable approach to targeting high-quality prospects.
How We Helped
SeQuel suggested a digital campaign test to engage an offline audience in a programmatic, open-web environment. Using the ProspeQtor targeting approach, display and web-video assets were served to 625,000 offline lookalike model records. To determine incrementality, a small portion of the audience was exposed to PSA advertising while the majority of the audience received the branded version. When compared to the holdout population who only saw the PSA, the branded digital ads provided a much higher sales rate and attracted close to 600 new users.