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The Challenge

A multinational bank tapped SeQuel to develop and execute a digital media strategy targeting small and medium-sized businesses (SMBs) with the goal of efficiently driving traffic and conversions on campaign-specific landing pages.

How We Helped

SeQuel leveraged the clients existing banned ads and launched a campaign plan based on the highly targeted video-delivery capabilities of YouTube and Facebook. The digital team synthesized a variety of targeting tactics designed to pinpoint SMB owners in the designated market areas (DMAs) relevant to the client's branch locations, including behavioral (in-market for business financial services), interests, company size, geographic, and language segmentation. The 10-week campaign drove more than 9.1 million impressions and a CTR 7x higher than the industry benchmark. 

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Campaign Testimonial:

"SeQuel’s digital media strategy for our business banking solutions campaign provided a measurable lift for our branding goals. I know I can always count on SeQuel for excellent strategy, execution and results."
- Daisy, Vice President Campaign and Media, SeQuel Client
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