The Challenge
A multinational bank tapped SeQuel to develop and execute a digital media strategy targeting small and medium-sized businesses (SMBs) with the goal of efficiently driving traffic and conversions on campaign-specific landing pages.
How We Helped
Armed with a set of television and banner ads featuring success stories of SMBs the client has financed through its business banking solutions group, SeQuel built a campaign plan that leaned heavily on the highly targeted video-delivery capabilities of YouTube and Facebook.
The SeQuel digital team synthesized a variety of targeting tactics designed to pinpoint SMB owners in the designated market areas (DMAs) relevant to the client's branch locations, including behavioral (in-market for business financial services), interests, company size, geographic, and language segmentation.
