The Challenge
A multinational bank tapped SeQuel to develop and execute a digital media strategy targeting small and medium-sized businesses (SMBs) with the goal of efficiently driving traffic and conversions on campaign-specific landing pages.
How We Helped
SeQuel leveraged the clients existing banned ads and launched a campaign plan based on the highly targeted video-delivery capabilities of YouTube and Facebook. The digital team synthesized a variety of targeting tactics designed to pinpoint SMB owners in the designated market areas (DMAs) relevant to the client's branch locations, including behavioral (in-market for business financial services), interests, company size, geographic, and language segmentation. The 10-week campaign drove more than 9.1 million impressions and a CTR 7x higher than the industry benchmark.
