Direct mail agency checklist

Are you in the market for a new direct response partner?

Download our FREE direct response agency checklist to help you find the right agency for your brand and growth goals.
No thanks, I have my own checklist.
Close slideout button

The Challenge

A multinational bank tapped SeQuel to develop and execute a digital media strategy targeting small and medium-sized businesses (SMBs) with the goal of efficiently driving traffic and conversions on campaign-specific landing pages.

How We Helped

Armed with a set of television and banner ads featuring success stories of SMBs the client has financed through its business banking solutions group, SeQuel built a campaign plan that leaned heavily on the highly targeted video-delivery capabilities of YouTube and Facebook.

The SeQuel digital team synthesized a variety of targeting tactics designed to pinpoint SMB owners in the designated market areas (DMAs) relevant to the client's branch locations, including behavioral (in-market for business financial services), interests, company size, geographic, and language segmentation.


Paid Search Fields
> 0 k
Number of YouTube users that viewed the entire video ad
Paid Per Click Blue Circles
0 x
Display click-through rate compared to the industry benchmark
Paid Per Click Mouse
$ 0
Average cost per click
Digital Marketing Pull
$ 0
Average YouTube cost per view
Website Analytics Blue Arrow Increase
0 %
YoY increase in unique page views
Search Analytics Data
0 %
YoY increase in business banking page entrances
Clock ROI
0 %
YoY increase in average time on site
Top left quote symbol of testimonial Bottom right quote symbol of testimonial


"SeQuel’s digital media strategy for our business banking solutions campaign provided a measurable lift for our branding goals. I know I can always count on SeQuel for excellent strategy, execution and results."
- Daisy, Vice President Campaign and Media, SeQuel Client

Contact us today to grow your business with a smarter approach to direct response.